《新编大学英语》(第四版)教学素材专栏(19)| 综合教程 3 Unit 3 The business of life
2022/09/23
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《新编大学英语》(第四版)教学素材专栏
集合优质资源,服务备课与教学,外研社高等英语与浙江大学团队合作,持续推出《新编大学英语》(第四版)系列教材教学素材专栏,按教学单元推送,与教学进度同步,实时整理发布,为您提供丰富多样的教学素材与资源支持。
《综合教程 3》
Unit 3 The business of life
教学素材
单元导入资源
习近平总书记2020年7月21日主持召开企业家座谈会并发表重要讲话,对中国的企业家们提出了期望,希望他们努力成为新时代构建新发展格局、建设现代化经济体系、推动高质量发展的生力军。教师可请学生听音频,完成相应的填空练习,引入单元教学。
Entrepreneurs should be the trailblazer, the convening force and the leading player in promoting (1) ________. They are encouraged to explore new ways in production organization, technology and market, and promote R&D and human-capital investment to tap into (2) ________ and turn their businesses into powerful entities of innovation.
Entrepreneurs should lead by example in upholding integrity and observing the obligation to abide by the law to raise moral standards and advocate (3) ________. Also, they should take up their (4) ________, strive to keep their payrolls stable, and provide more care and support to their employees so that their businesses and employees will tide over difficulties together.
Entrepreneurs should (5) ________ while ensuring solid performance at home. They should enhance the ability to stay ahead of the curve and better understand the demand and rules in the international marketplace. They should better explore and forestall (6) ________. With such abilities, they will be better positioned to lead their firms toward further growth as the country opens up further.
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从学术、科技到医药、金融、艺术乃至整个社会,企业家们勇敢挑战现状,努力开辟新的发展途径来推动世界不断进步。那么,企业家是否有着某种特定的思维模式?教师可请学生观看视频,回答以下问题:What does the speaker say is the entrepreneurial mindset? 引入单元教学。
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课文教学素材
本单元课文教学素材包含:课文导入资源,课文讲解补充资源,技巧、策略讲解资源。
(1) 课文导入资源
诺贝尔经济学奖得主保罗·萨缪尔森(Paul A. Samuelson)曾说过,要想在现代社会做一个有文化的人,你必须对博弈论有一个大致的了解(To be literate in the modern age, you need to have a general understanding of game theory)。那么什么是博弈论呢?教师可安排学生观看视频,回答以下问题,引入Reading 1课文学习。
· What’s game theory?
· What examples are given to illustrate the application of game theory?
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布莱恩·特雷西 (Brian Tracy) 是一名成功的演说家和个人与事业发展顾问。视频中,他分享了成功企业家应该具备的五大素质。教师可带领学生观看视频,回答问题:What are the top five traits that all entrepreneurs must have and why are they important, according to Brian Tracy? 引入Reading 2课文学习。
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(2) 课文讲解补充资源
《美丽心灵》(A beautiful mind)是一部以诺贝尔经济学奖得主约翰·纳什(John Nash) 生平经历为基础而创作的人物传记片。电影片段中的约翰·纳什带着满足的笑容匆匆离开时,说了这样一句经典台词:“Adam Smith was wrong”。教师可将本视频作为Reading 1课文第4段的补充,安排学生观看并回答以下问题:What sets John Nash thinking that Adam Smith is wrong? 助其进一步理解博弈论及课文。
资源获取链接:
https://www.bilibili.com/video/BV1DK4y1r75B?spm_id_from=333.337.search-card.all.click
视频简要精炼地介绍了“invisible hand”的定义。教师可将视频作为Reading 1课文第4段的拓展材料,安排学生观看并回答以下问题:What does the invisible hand refer to?
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囚徒困境是博弈论中颇具代表性的例子,反映出个人最佳选择并非团体的最佳选择。视频从理论和实践层面分析了囚徒困境。教师可将视频作为Reading 1课文第5-7段的拓展材料,安排学生观看并回答下列问题,助其进一步理解博弈论及课文。
· How does the marketing scenario differ from the prisoner’s dilemma?
· Why does the prisoner’s dilemma model fail to predict real people’s behaviors?
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视频详细解读了中国的“双碳目标”。教师可以将视频作为Reading 1课文第9-10段的拓展材料,安排学生观看后回答以下问题,助其进一步理解课文主题。
· Why is China’s announcement of working towards achieving neutrality by 2060 seen as earth-shattering?
· What significant strides has China made in its low-carbon transition in recent years?
· How will China transform its current energy structure in the next decades?
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Melanie Perkins是在线设计平台Canva的公司创始人。19岁时,她白手起家,开启了创业之旅。如今,她已将它打造为估值32亿美元的初创独角兽公司。视频讲述了Melanie Perkins的创业之路,教师可以将视频作为Reading 2课文的拓展材料,安排学生观看后回答以下问题:
· What inspired Melanie Perkins to have the idea of making design accessible to all? How was this idea tested out?
· Who lent a helping hand in connecting Melanie Perkins with potential investors?
· Who was Lars Rasmussen? What contributions did he make to Canva?
· What does Melanie Perkins plan to do?
· What challenge is Melanie Perkins up for?
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迈克尔·戴尔(Michael Dell)是全球最大的技术基础设施公司之一戴尔技术公司的创始人兼首席执行官。视频中,他分享了企业经营之道,教师可以将视频作为Reading 2的拓展材料,安排学生观看视频,并回答以下问题:
· How does Michael Dell navigate the need for change in a company?
· What future technological trends is Michael Dell most excited about?
· What lessons has Michael Dell learned during his years running Dell?
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(3) 技巧、策略讲解资源
视频讲解了什么是修辞疑问句和五大修辞疑问句句式。观看视频可帮助学生更好地完成教材P63 Read and think环节Use questions in writing的任务。
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视频详细讲解了撰写definition essay的注意事项。观看视频可帮助学生更好地完成教材P67 Read and write环节Write to define a term的写作任务。
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Unit project补充资源
本单元Unit project要求学生将SWOT分析应用于创业决策。教师可安排学生在课前任务进行前观看以上两个视频,学习如何进行SWOT分析,助其更好地完成Unit project任务。
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视频资源下载
复制以下内容至百度云盘APP,下载本期视频。
链接:
https://pan.baidu.com/s/1gPTZ2NmRyASUTDh8wGFwgw?pwd=5kzj
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